The misleading label of "Sustainable Products"
You separate your trash, that's great. You buy a product with a "100% biodegradable" label, that's really awesome. Unfortunately, your great efforts might have not given you great results.
Certified sustainable products or "eco-friendly" plastic often requires industrial facilities to break down — facilities that as of today, Hong Kong has none. A lot of these products end up in the landfill, producing methane, which is much worse.
Beeclean aims to build truly circular products
We developed and iterated over 50 formulations to achieve the optimal balance of cleaning power (tested on common stains), dissolution speed, and stability in Hong Kong's humid climate. We conducted a successful Kickstarter campaign ("Project We Love" badge) which validated consumer demand and product-market fit.
Beeclean offers effervescent laundry tabs that dissolve instantly, paired with 100% biodegradable packaging. We provide a powerful, pre-measured clean for the eco-conscious consumer, eliminating plastic waste and chemical pollution from the laundry routine.
We've cut unnecessary fillers like scents and foaming agents, focusing only on a potent, concentrated clean that is gentle on fabrics and the environment.
